Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness

Digital marketing training is an important solution to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in rapidly growing digital era. This community service aims provide MSMEs assisted by Lazismu, Medan City. Identification partner problems carried out through meetings with Lazismu leaders understand challenges face after Covid-19 pandemic. The was conducted using interactive lecture discussion methods, covering strategies social media, search engine optimization, quality content, online brand management for 30 Evaluation done a questionnaire measure effectiveness training. evaluation results show participant satisfaction increased knowledge skills marketing. helps expand market reach, business visibility, sales. In conclusion, effectively increases era solves faced